Digital Marketing Program (12+12)
This 1 year course will prepare students with the knowledge, skills and hands-on experience to undertake future employment in the digital marketing industry. The first part of the course lays the foundation, explains key concepts and what skills are required in a digital marketing professional environment while the second, provides an advanced study and application of digital marketing strategy, online branding and digital communications. Students will learn how to effectively use digital marketing concepts applied to modern business scenarios and common marketing challenges. Furthermore, they will become familiar with a number of research methods to help discover and understand the motivations, challenges and subtle characteristics of their target markets. Special attention is given to social media, search marketing, online advertising, online reputation management, mobile marketing, web analytics, lead generation, emerging technologies and the overall integration of digital strategies with non-digital marketing. The program will conclude with students’ successful completion of cooperative placement (‘co-op’), getting an opportunity to apply the knowledge and skills they have gained through the program and gain experience.
At the end of Glenn College’s Hospitality Management Diploma Program, students will be able to demonstrate a knowledge of management operations in the hospitality industry; including food and beverage, financial management, supervision and leadership, human resources, housekeeping, marketing and sales.
* This program has been approved by the Private Training Institutions Branch (PTIB) of the Ministry of Post-Secondary Education & Future Skills.
A variety of pedagogical methods will be used in this course. They will include: lectures, group and class discussions, case discussions and presentations, guest speakers, web analysis and audio-visuals.
At the end of the course, the successful student should be able to:
Program Organization
Students must complete all of:
| Title of Course | # of Hours |
|---|---|
| Digital Marketing Fundamentals | 80 |
| Marketing Research | 80 |
| Social Media Marketing | 80 |
| Content Marketing | 80 |
| Search Engine Optimization (SEO) | 80 |
| Strategic Web Design | 80 |
| Search Engine Marketing | 80 |
| Digital Marketing Analytics | 80 |
| Marketing Automation & Building Online Community | 80 |
| Strategy Brand Management | 80 |
| Integrated Marketing Communication | 80 |
| E-Commerce | 80 |
| WORK EXPERIENCE CO-OP | 960 |
Program and Homework Duration
Total program hours: In-class (960 hours/48 weeks) + Work Experience (960 hours/48 weeks)
= 1920 hours = 96 weeks = 2 years
Homework hours per week: 6 – 18 hours
Required Program Materials
List of course textbooks:
| Title of Textbook |
|---|
| The Ultimate Guide to Digital Marketing, Digital Marketers.com |
| Learning Web Design, 4th Edition, Jennifer Niederst Robbins, O’Reillye |
| Digital Marketing Handbook |
| The Big Book of Digital Marketing, A Publication from Digital Firefly Marketing |