Digital Marketing Fundamentals 200 Program (6+6)
This course lays down the foundation of marketing and is the first course of the Applied Diploma and Certificate in Digital Marketing Programs. Students will learn the fundamentals of marketing and explore techniques and tools for discovering and defining the target audience. They will examine concepts that are integral to the field of marketing including marketing environment, customer behavior, marketing research, product analysis, distribution, pricing strategies and promotion. Students will develop a marketing project and they will work on a series of assignments throughout this course.
* This program has been approved by the Private Training Institutions Branch (PTIB) of the Ministry of Post-Secondary Education & Future Skills.
The program has been designed to involve students in a variety of learning and instructional delivery methods. Most of the classroom time exposes students to both the theory and practical application of digital marketing concepts and skills. Students will learn the fundamentals of marketing and explore techniques and tools for discovering and defining the target audience. Students will conduct market research using various research methods including primary and secondary research techniques to find evidence for your Value Proposition; they will apply a comprehensive process of designing and testing value propositions, taking the guesswork out of creating products and services that perfectly match customers’ needs and desires; Students will learn how to optimize content while still making it sound great. Experience in what not to do is a key element in this topic; some projects require students to choose their own topic, allowing them to research information and ideas that are of interest and in keeping with their own career goals.
Every student will be required to complete 480 hours of co-op to get a chance to apply the knowledge and skills they’ve received in a professional setting and gain valuable hands-on experience.
Program Organization
Students must complete all of:
| Title of Course | # of Hours |
|---|---|
| Digital Marketing Fundamentals | 80 |
| Marketing Research | 80 |
| Social Media Marketing | 80 |
| Content Marketing | 80 |
| Search Engine Optimization (SEO) | 80 |
| Strategic Web Design | 80 |
| WORK EXPERIENCE CO-OP | 480 |
Program and Homework Duration
Homework hours per week: 5 – 8 hours
Total program hours: In-class (480 hours; 24 weeks) + Work Experience (480 hours; 20 weeks)
Required Program Materials
List of course textbooks:
| Title of Textbook |
|---|
| The Ultimate Guide to Digital Marketing, Digital Marketers.com |
| Digital Marketing Handbook |
| The Big Book of Digital Marketing, A Publication from Digital Firefly Marketing |